Consumers, Fresh/ Table, Promotion/Marketing, Varieties

British shoppers willing to pay more for named potato varieties

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success. Advertising, which ran from the end of September through to the end of October, reached a combined total of nine million mums through print and online platforms and the overall campaign resulted in a 6% point uplift[Read More...]

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Lockwood Mfg

Urschel

Solanum International

TOMRA Food