Fresh/ Table, Trends

US consumers are moving toward smaller-sized bags of fresh potatoes

New sales figures from the United States indicate that when it comes to bagged fresh potatoes, smaller package sizes are starting to sell big. Sales of bagged fresh potatoes under four pounds are up 17.8 percent from a year ago and a staggering 112 percent in the past ten years, according to data from AC Nielson Fresh Facts. “These new figures illustrate why retailers need to re-think their bagged fresh potato merchandising strategies with a greater emphasis on smaller package sizes.” says John Pope of Houston-based MountainKing Potatoes.


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