Consumers, Processing

Australia: WA potato growers boost consumption with $1.5 million marketing campaign

Western Australia’s potato growers’ $1.5 million investment in marketing has produced a lift of 2000 tonnes in sales this past financial year. The marketing program was working to tackle consumer perceptions that potatoes were unhealthy and inconvenient. The WA industry usually produces 50,000 tonnes of potatoes each year.Source: on - Potato News

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