EU launches ‘Love Potatoes’ campaign, advertising potatoes as “fat-free and easy”

Spanning in-print ads, videos, and the digital reach of social media, consumers are dared to become enamored with potatoes in a more unconventional way than most industry campaigns. "Confident" spuds are depicted in a variety of situations that may equally conflict and entertain the senses. These ads are “a fun way to get younger consumers to see potatoes as a healthy source of fibre and[Read More...]

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