Consumers, Fast Food/Quick Service Restaurants, Trends

McDonald’s takes on the fast-food dead zone

To lure more mid-afternoon customers, McDonald’s Corp. is rejecting its recent health-food kick and rolling out the sweets: croissants, muffin tops and a new sundae-topping station for ice cream lovers. The challenge is daunting. The hours between lunch and dinner are a fast-food dead zone. Only about 5 percent of McDonald’s customers show up at non-meal times such as 2 p.m. to 5 p.m., according[Read More...]

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