North America, Processing, Promotion/Marketing

US: Dieffenbach’s Potato Chips launches ‘Its Good To Be Ugly’ campaign to reduce waste and fight hunger

Dieffenbach's Potato Chips Inc. announced yesterday at the Pennsylvania Farm Show the "It's Good to be Ugly" campaign aimed at Reducing Waste and Fighting Hunger. Dieffenbach's introduced its newest brand, Uglies® in 2017 at the Pennsylvania Farm Show. Unlike any potato chip snack available, Uglies® are made with potatoes that have slight cosmetic imperfections and may otherwise be discarded. More than just a delicious snack, Uglies®[Read More...]

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Solanum International