Consumers, North America, Processing, Trends

New ‘lady-friendly’ crisps go down like a sack of potatoes…

Doritos has announced plans to create new, quieter crisps especially for women, that will be downsized in order to fit neatly into our handbags. The mind-boggling “lady-friendly” creation, dubbed “Lady Doritos” on social media, is apparently the product of consumer research conducted by PepsiCo, the parent company of Doritos. Speaking to Freakonomics Radio, PepsiCo CEO Indra Nooyi said women “don’t like to crunch too loudly in[Read More...]

You are unauthorized to view this page.

Lockwood Mfg

Urschel

Solanum International

TOMRA Food