Consumers, Europe, UK, Ireland, Events, Promotion/Marketing, Retail, Studies/Reports, Trends

Promotional success story: Potatoes are bought once every second in Irish retailers

Speaking at the National Potato Conference 2018 in Dublin today, Lorcan Bourke, Fresh Produce and Potato Sector Manager of Bord Bia said that a €1 million EU-funded promotional campaign, managed by Bord Bia, had significantly helped to promote the sector in recent years. The figures show potato sales are at their highest level in the last 10 years, with €195m worth of[Read More...]

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