Consumers, Europe, UK, Ireland, Fresh/ Table, Promotion/Marketing, Retail

Courting consumers: Albert Heijn promotes fresh potatoes with new products and packaging

Dutch retailer Albert Heijn has introduced a new in-store layout for its potato section, as well as new products, packaging, and detailed information cards - all in a bid to promote the sale of fresh potatoes. The retail group says that Dutch consumers eat potatoes three to four times a week on average, and are always looking for new ways to[Read More...]

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