Consumers, Events, North America, Organizations in the News, Promotion/Marketing, Trends

Potatoes on the right track as performance food

A year ago, Potatoes USA members started a new campaign to market potatoes as a performance food. A year later, they confirmed that’s the right track. “We did research on what works and what doesn’t work,” said Blair Richardson, CEO of Potatoes USA, March 14 at the group’s annual meeting in Denver. “Potatoes as a performance vegetable is something we can achieve.[Read More...]

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