Fresh/ Table, North America, Promotion/Marketing, Retail, Studies/Reports, Trends, Varieties

US retail shows surprising russet gains; ‘mini’ potatoes keep climbing in sales

Reversing recent market share erosion, potato category leader fresh russet potatoes showed modest volume gains in July through December. “We are seeing growth in categories we haven’t seen growth in for a while, which has been nice,” said Ross Johnson, global marketing manager for Potatoes USA, Denver. “We haven’t seen (russets) grow for a long time.” In visits across the U.S., Johnson[Read More...]

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