Consumers, Europe, UK, Ireland, Organizations in the News, Promotion/Marketing, Studies/Reports, Trends

Media campaigns help British potato sales recover

Potato sales have recovered in past three years, thanks in part to industry marketing efforts, according to the AHDB. Following declining price and sales in the UK potato market, AHDB launched ‘Bud the Spud’ three years ago and “More than a Bit on the Side” campaigns in a bid to improve its perception among the public. Using social media, advertising and traditional[Read More...]

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