North America, Organizations in the News, Promotion/Marketing, Trade/Markets/Prices, Trends

Idaho Potato Commission prepares for international sales push

The Idaho Potato Commission has hired Ross Johnson as international marketing director, preparing for an expanded sales push in the U.S. and export markets. Johnson, most recently global marketing manager for retail at Potatoes USA, has also had management positions at Kraft and ConAgra, according to a news release. With consumer research experience from those positions, Johnson will focus on data and category management. “We[Read More...]

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