Across Regions, Promotion/Marketing

Marketing 101: History’s greatest potato promoter relied on science and stunts

Neither prison food nor Prussian food have a great reputation, but during the Seven Years War, the combination made quite an impression on Antoine-Augustin Parmentier. Born in 1737, he became a pharmacist in the French army and spent three years as a prisoner of war. The prison diet consisted largely of potatoes, which the Prussians cultivated but the French viewed with[Read More...]

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