Across Regions, Consumers, Equipment/Technology, Fast Food/Quick Service Restaurants, North America, Promotion/Marketing, Retail, Trends

Pick-a-choose your Big Mac: Burger and fry chain to add more customer choice and variety

As McDonald's seeks to modernize its business, the company is placing a big bet on mobile and other tech platforms, including mobile phones. McDonald's has been systematically adding self-service ordering kiosks and table service to stores as it works to "build a better McDonald's." "What we're finding is when people dwell more, they select more," CEO Steve Easterbrook told CNBC on "Squawk on the Street" on[Read More...]

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