Consumers, Fresh/ Table, Health/Nutrition/Food Safety, North America, Promotion/Marketing

Potato industry to sell spuds as performance-boosting

The US potato industry is making a strong statement about potatoes to demonstrate the performance-boosting benefits of America’s favorite vegetable. Potatoes USA, a Denver-based national marketing group representing 2,500 growers and handlers, worked with its members to identify a nutrition-based lifestyle benefit that challenges consumers’ preconceived notions about potatoes. Extensive research led to a marketing strategy based on a key truth: Potatoes fuel performance. Potatoes[Read More...]

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Lockwood Mfg

Urschel

Solanum International

TOMRA Food