Consumers, Europe, UK, Ireland, Organizations in the News, Pressreleases, Promotion/Marketing, Trends

Potatoes fight back: Despite recent reports to the contrary, British consumers still love potatoes

This week, media reports surfaced that 'potato consumption is down 5%'. This is simply not the case, says industry organization AHDB Potatoes. The latest figures from Kantar WorldPanel, which covers data from all retailers, shows a 2.6% rise in consumption of potatoes since 2015, the organization says. Kantar data also shows a successive year-on-year increase since 2015 in frequency of purchase[Read More...]

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