Consumers, Health/Nutrition/Food Safety, North America, Promotion/Marketing, Trends

Potatoes USA change the spud story as new ‘fuel for athletes’

Potatoes are no longer just those beige, lumpy things you were served up as a kid. A new marketing campaign focusing on real science is attempting to change the spud story by billing it as a vital ingredient to your workout/diet plan and a fuel for athletes. Potatoes USA, an organization for America’s 2,500 commercial potato growers, teamed up with Sterling Rice[Read More...]

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