Europe, UK, Ireland, Fresh/ Table, Promotion/Marketing

Belgian retailer expands direct partnership with potato farmers

Since 18 September, Colruyt and OKay customers were able to find potatoes that resulted from a close partnership between the Colruyt Group and 16 local farmers. This concerns 5kg bags of Boni Selection Friet (Fries) and Everyday Zachtkokend (Soft-boiling) potatoes. This is the culmination of a trial project that was set up last year. It aimed to achieve a consistent level of quality and to guarantee a[Read More...]

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