Fresh/ Table, North America, Retail, Varieties

Mountain King pushes gold potato promotions

Promoting gold potatoes could grow the entire potato category, says  John Pope, vice president of sales and marketing for Houston-based Mountain King Potatoes. “We’re trying to improve category profitability by promoting gold potatoes,” says Pope. “Gold potatoes right now comprise about 15% of the category;  we feel like if we could push it up to 50% of the sales, it is going[Read More...]

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