North America, Organizations in the News, Promotion/Marketing

Idaho potatoes: It’s about the brand

When is a potato more than just a potato? When it’s an Idaho potato. Just ask Frank Muir, president and CEO of the Idaho Potato Commission for the past 15 years. As the commission’s top executive, his job is to convince consumers from Savannah, Ga., to Seattle, Wash., and beyond that the Idaho potato is special. “Were these potatoes grown in[Read More...]

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Lockwood Mfg


Solanum International