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Teaching tomorrow’s producers and consumers: Grow Your Own Potatoes Programme to continue in 2021

Now in its 16th year, the Grow Your Own Potatoes Programme (GYOP) is an AHDB educational initiative that helps children in Britain learn more about where their food comes from, how it grows and the role potatoes play in a healthy, balanced diet. Since it began, it has delivered positive messages about potatoes to more than five million primary school children nationwide.

AHDB announced yesterday the programme will go ahead as planned in 2021 with the support of the potato industry.

Despite Covid restrictions meaning fewer pupils are in school, all parties involved agreed campaign kits should be sent out and GYOP should continue as planned. These include main sponsor McCain, representatives from seed suppliers and the AHDB team.

The unanimous decision comes after primary schools across England, Scotland and Wales already requested more than 14,000 of the 15,000 kits available.

Sue Lawton, AHDB Education Manager, said:

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