The marketing year that ended in June 2021 was unlike any year the potato industry has ever experienced, says Potatoes USA in a news release issued today. “With pandemic restrictions ebbing and flowing from June 2020 to July 2021, sales at foodservice fluctuated while retail purchases remained extremely strong throughout the year,” the industry body says.
Mary Brown’s is showing it’s buds with those who make spuds, with a new campaign that champions Manitoba farmers. The QSR’s campaign draws attention to a fourth generation potato farmer – and Mary Brown’s supplier – Lyndon Thiessen and the love and care he puts into his crops.
The UK hospitality sector has been fully open for a few months now. Although not quite back to full capacity, people are enjoying being able to eat out again.“We have seen a massive demand for our brand both in fresh potatoes and frozen chips,” explains Simon Martin from Koffmann’s. “We have put a huge amount of work into this brand and promoting it. We have started supplying the Gordon Ramsey chain of restaurants and have had good support from him and other top chefs through social media.”
The transition from old crop to new crop potatoes is taking place right now, and two potato industry observers report that expected reduced fresh shipments during the 2021-22 marketing year should provide a firm market. Mark Klompien, president and CEO of the United Potato Growers of America For the 2020-21 season, Klompien said that fresh potato pricing seems to be finding stable footing this fall.
Total U.S. potato exports increased by 4% in volume and 1% in value for July 2020 – June 2021 compared to the previous marketing year (MY). The rebound in exports was led by a 9% increase in fresh potatoes, a 10% increase in potato chips, and a 2% increase in frozen exports, accounting for 51% of the total. It is anticipated that with the continued easing of restrictions around the world, U.S. potato exports will continue to grow in MY22.
What can possibly happen in 10 seconds? For Filipinos hooked to their mobile phones for more than 10 hours a day every day, 10 seconds is a lot. A new advertising concept will even shake things up in online consumer engagement as Potato Corner, the beloved “flavored fries,” brings its playful and fun flavors in a pioneering, never-before-seen storytelling adventure.
Canadian supermarkets are soon to be stocking Indigenous-owned potato chip brand Tomahawk Chips. In just over five years an Indigenous business owner has taken an upstart potato chip business from humble roots in rural Manitoba, to a distribution deal that will now see his chips sold all across the country.
Side Delights offers solutions for shoppers who want to continue eating at home with an elevated dining experience. “Increased family time, convenience, and cost-savings are some of the reasons that consumers have traditionally chosen to stay in and eat at home,” noted Kathleen Triou, President and CEO of Fresh Solutions Network. Side Delights’ line of Gourmet Petites potatoes is for shoppers seeking potatoes similar to those found in fine-dining restaurants.
In a fresh produce career that has spanned nearly 50 years, Cary Hoffman still finds passion for the action of fresh produce and the challenge of growing consumer demand for potatoes, writes Tom Karst of The Packer in this first part of a two part story. For the past 25 years, that journey has included bringing niche potato varieties from Europe to the North American market.
Potatoes USA’s complimentary online curriculum, “Potato University”, is designed for busy foodservice professionals who want to learn more about how to incorporate all types of potatoes – from fresh, to frozen, to dehydrated—into the menu. These online classes are an excellent resource packed with valuable potato insights, and they can be taken any time at one’s own pace. “Anyone interested in learning more about U.S. potatoes can take this self-paced course,” explains Kendra Keenan, Global Marketing Manager, Foodservice at Potatoes USA.
The excitement that U.S. potato growers felt following an April 28 decision by the Mexican Supreme Court to open up that entire nation to fresh potato exports from the United States has been blunted somewhat. According to leaders of the Idaho and U.S. potato industries, the group that represents Mexico’s potato industry could be attempting to throw up a roadblock that could slow down or potentially stop the importation of fresh U.S. potatoes into all of Mexico.
Hoping to raise awareness about difficulties in selling their produce, potato farmers from the Famagusta district in Cyprus on Thursday handed out sacks of potatoes and carnations to oncoming cars at the Xylophagou exit of the Larnaca-Famagusta highway. The farmers and their families spoke with the drivers of the oncoming cars about their difficulties. The protest involved tractors but was monitored by the police.
In the latest episode of Potato-cast, a Potatoes USA podcast, Natalia Cervantes, Potatoes USA Conversation Architect, is joined by her guest Kayla Dome, Potatoes USA Global Retail Marketing Manager. Kayla points out that fresh potatoes are still driving larger baskets at retail outlets. She says March 2021 was expected to decline in sales compared to 2020 but specifically online grocery sales saw a 43% increase in online sales compared to 2020, a $9.3 billion dollar sales increase for that online category.
Brits have shown their love for the humble spud, with AHDB’s latest jacket potato campaign receiving over 55.3 million social impressions during the six-week period. The New Packed Lunch’ campaign, which ran from 18 February – 31 March 2021, ran across Facebook, Instagram, Twitter, Pinterest and TikTok, to remind consumers of the virtues of the classic baked potato.
New Potatoes South Africa awareness campaign highlights resilience, optimism of unsung industry heroes
Potatoes South Africa (PSA) has launched a bold new awareness campaign in a bid to create perspective about the resilience and performance of the potato industry’s stakeholders in the country, especially in the context of South Africa recently marking the one-year anniversary of the COVID-19 disruption. Called #WhenHopeWhispers, the campaign aims to highlight the resilient spirit and contributions of various stakeholders from the potato industry.
The boards of directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) have reached an agreement in principle to create a new global trade association combining their resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce.
Potatoes USA, the marketing and promotion board for the U.S. potato industry, elected new leadership during the Annual Meeting on March 11, 2021. The newly elected Chairman and Executive Committee will lead the Board through 2021-2022. As chairman, Raybould will prioritize restoring demand for potatoes back to pre-pandemic levels.
Frank Muir, who has been president and CEO of the Idaho Potato Commission since July 2003, announced that he would be retiring in six months. When Muir took the helm at the IPC 18 years ago, farm gate revenues for Idaho potatoes were at a 15-year low. Nationally, the famous and once highly regarded Idaho russet had lost much of its sheen. Muir was brought aboard, he said, “to turn this thing around,” and turn it around he did.
A marketing strategy that works: Idahoan Foods reached nearly 5 million new households since start of pandemic
Idahoan Foods saw sales of its fresh-dried mashed potato products rise during the pandemic as consumers cooked more meals at home. Consumers embraced more time at home by experimenting with new recipes, reaching for global flavors as a way to explore other cultures, and showed off their skills on social media. Idahoan tapped into these rapidly evolving consumer trends and pivoted marketing strategies throughout the year in order to connect with new households and keep encouraging consumers.
Anyone who’s had Belgian fries after a night of drinking Belgian beer can certainly understand their appeal. And Belgian chip shops are trying to make sure that that experience can be had for future generations – by applying for UNESCO status. Belgian beer has already had that status for half a decade at this point – and now it’s fries’ turn to follow suit, says the umbrella organization that represents the owners of Belgian fry kiosks.
Lidl Ireland and its supplier, Meade Farm, have introduced an exclusive limited edition range of Irish Gold Potatoes which have hit stores just in time for St. Patrick’s Day. Supplied exclusively to Lidl by their long-term supplier, Meade Farm, these premium unique white potatoes were grown by Meath-based Gibbstown Farm and have a distinct taste and traditional heritage, the discounter said.
A move to cut down on food waste by selling unwashed potatoes – and in doing so potentially double their shelf-life – is being launched by Tesco, the company says in a press release. In doing so, it will help cut down on what waste advisory action group WRAP, say are the UK’s single most wasted food in the home.
A new video campaign has been launched by Potatoes USA to help combat meal fatigue and show consumer the many different meals that can be prepared using potatoes. Retail potato sales saw tremendous growth in 2020 as consumers stocked their pantries in March and beyond.
PepsiCo’s North America Frito-Lay unit is launching the first TV campaign for its Ruffles brand of ridged potato chips in almost a decade, while extending its marketing partnerships with star basketball players. Snack foods have seen stronger sales growth in the past year as homebound consumers do more of their own cooking during the pandemic. To help maintain that sales momentum, Frito-Lay has ramped up its marketing efforts with higher-profile campaigns.
Local consumer research has shown that those who are decreasing their consumption of potatoes are concerned about health and weight loss. Those who have increased their potato consumption are interested in budget-friendly and healthy meals and are young families or young adults with no kids. So says Western Australia’s Marketing Manager, Georgia Thomas. The theme of the Autumn-Winter campaign for WA Potatoes is
EarthFresh today launched a new winter promotion highlighting their premium white potato variety – the Polar White. The company says in a press release that this white potato has an excellent taste profile and is a growing favorite throughout the US.