Frito-Lay snacking survey: Consumers go beyond just flavors, look to companies’ promises when choosing a snack
The latest U.S. Trend Index from Frito-Lay polled consumers on their snacking preferences and priorities and found that the 90 percent of consumers who snack daily care about the companies whose snacks they’re eating. Snack companies’ attention to sustainability practices (77 percent), community impact around food access (78 percent), and treatment of employees (87 percent) are among the top values driving purchasing decisions.