According to United States Department of Agriculture’s crop production predictions, average potato yield per acre increased during the 2013 season. In an effort to propel this upward trend into the New Year, Bayer CropScience launched its Potato Perspectives Survey during Potato Expo in San Antonio, Texas, Jan. 8-10, 2014. Bayer CropScience collected insights from tradeshow attendees across the food chain to identify potato trends, opportunities and challenges as the industry prepares for the 2014 season. Through its Potato Perspectives Survey, Bayer CropScience uncovered key issues and growth opportunities for the industry. More