UK: Potato Council wants its health message to stick

With television and radio programmes and newspapers and magazines currently packed full of features promoting new year diets and resolutions, Potato Council is calling on the UK industry to help promote  the  ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers. The sticker, which features a jacket potato image and steam forming wings and a halo around the potato, has been produced as part of the One Voice campaign, designed to encourage industry to unite in communicating simple, positive messages about the health benefits of potatoes. More