Consumers, Fast Food/Quick Service Restaurants, Processing, Promotion/Marketing, Trade/Markets/Prices

India: Sizzling business of french fries; sales up 30%

A market that's growing 30% annually, and can grow even faster, a business big enough to accommodate giant western MNCs and small Indian startups, a supply chain that allows mouth-watering margins to all players and a product that many consumers, adults or children, find addictive - selling frozen French fries in India is a sizzling business that's set to sizzle[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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