Fast Food/Quick Service Restaurants, Processing, fries, chips, Promotion/Marketing, Retail

UK: McCain launches ready baked jacket potatoes with flavoured ad

McCain “planted” giant 3D baked potatoes in 10 bus shelters as part of the UK advertising campaign for its newly launched Ready Baked Jackets. Bus stations in 10 UK cities do not only host the giant spuds, but also their flavour: waiting passengers will be able to smell freshly baked potatoes at the touch of a button on the poster’s display. The accurate smell of McCain’s microwaveable baked potatoes was developed by JCDecaux in approximately three months, as part of a campaign that is reportedly worth GBP1 million. More

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