Consumers, Processing, Promotion/Marketing, Retail, Studies/Reports

US Potato Board: Prepared potato dishes produce stronger results

At the core of the United States Potato Board (USPB) retail program is the mandate to enable retailers to reconnect the potato category with their customers by identifying what appeals most to their shoppers. Sometimes the insights seem so intuitive, even if the practice isn't widely known, such as recent study findings:  ads that feature prepared potato images are much[Read More...]

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