Consumers, Promotion/Marketing, Trends

Changing tastes blamed for collapse in sales of Scots tatties

CHANGING tastes have been blamed for a £100 million collapse in sales of Scottish tatties last year. Despite the humble potato’s essential role in ever popular dishes such as haggis, neeps and tatties and the fish supper, a switch to rice and pasta mashed sales last year. Combined with a bumper potato harvest across Northern Europe, it pushed down prices and wiped 38 per cent off the value of spud sales, contributing to a slump in Scottish farming.

Source: www.heraldscotland.com

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