Fast Food/Quick Service Restaurants, Promotion/Marketing, Retail, Trends

On farm-vertising: How fast-food chains have gone small to sell big

Modern markets have found that we like to know we can trace our grocery-store buys back to a human being and a specific, even though we know little more about them than their names. Call it farm-vertising. These ads promise to demonstrate that fast food isn’t the product of a global industrial complex shipping food in to a central processing kitchen and then trucking products out to the McDonald’s on the corner. The ads typically feature a close-in shot of a farmer standing out in his fields, pulling up a freshly picked whatever and showing it off to the camera, seemingly revealing the familiar origins of our fast food. US potato farmer Frank Martinez even became a viral hero for his self-made success. More

Editor & Publisher: Lukie Pieterse


Feel free to get in touch with Lukie!
He will be most happy to share potato news stories from your country on Potato News Today.
Connect on LinkedIn
Follow on Twitter
About us

Follow Potato News Today!

Please enter your email address to receive an alert when we publish a news story. We will NOT share your address with any third parties.

Lockwood Mfg