Be it the economic repercussions of the recent wave of xenophobic violence sweeping the country; the import tariff war waged against European markets; or the effects of foreign viruses on domestic crop yield, it is clear that the market environment of South Africa’s potato industry is currently bound by a single common denominator: that of the ‘foreign’. The local industry has been waging a bitter war against foreign imports, after frozen French fry imports increased by 400%, severely affecting domestic fast-food and consumer markets. More