Consumers, Processing, Promotion/Marketing, Retail, Trends

The potato chip frenzy in Korea

A frenzy over a potato chip in South Korea isn’t letting up. Nearly a year after its launch, Honey Butter Chip remains a wildly popular and difficult-to-track-down snack in South Korea. Some retailers say they have introduced rationing, limiting customers to a few bags to prevent hoarding. Local news media have featured stories of stores trying to prevent fights between[Read More...]

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