Fast Food/Quick Service Restaurants, Promotion/Marketing, Trends

McDonald’s hopes to hold on to its UK market success with push to promote the quality of its food

McDonald’s is continuing to invest heavily in dispelling myths over the quality of its food with another instalment in its advertising series intended to instil trust in the brand while helping to maintain its success in the UK market. The ad campaign, developed by Leo Burnett London and OMD UK, follows on from the myth busting approach adopted in ‘The Cow’ ad released earlier this year and aims to promote the quality of McDonald’s core products – fries and chicken. It will consist of three 40-second TV ads and represents the company’s biggest investment in a quality and food provenance marketing campaign to date. More

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