Healthy trends, convenience sustaining $22 billion U.S. salty snacks market

When it comes to snacking, consumers want it all. They want indulgent salty snacks, but they want them to be healthier as well. Threading the salty-but-healthy snack combination is a major key in appealing to consumers over the next few years, according market research publisher Packaged Facts in the brand new report Salty Snacks in the U.S., 4th Edition. To date, marketers have been quick to develop new products and modify the ingredients of existing products to keep salty snacks relevant even in the discussion of healthier-for-you snacks. While products such as yogurt, cheese, and proteins (meat snacks) are pulling consumers away from salty snacks, there remains sufficient interest from consumers in the snacking staples – such as potato chips and tortilla chips that are found in three-quarters of homes – that sales of salty snacks will grow moderately well over the next five years despite the increased pressure from these competing snacks. More