Breeding, Promotion/Marketing, Trends, Varieties

Canada: More to potato varieties than just colour

Hoping to follow in the footsteps of the apple industry, where consumers are much more brand focused and recognise apples by variety and not just by colour, Canadian potato company EarthFreshFoods has been trialing a project called 'Potatoes of the World' at Sobey's and Longos (Ontario) and is hoping to show consumers that there is more to a variety than[Read More...]

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