Consumers, Processing, fries, chips

A Letter to Lays

Dear Lays, I have been an ardent fan of your saltiness since my early childhood days. At the fledgling foodie age of 7 I began putting your plain Lays potato chips in my tuna fish sandwiches to add a layer of savory texture to my pedestrian lunch. I even copied Kurt Cobain and devoured just potato chip sandwiches with teenage angst glee. I even stayed a fan as my mouth matured and transitioned into your far superior kettle roasted versions and boundary breaking flavors.Despite all your previous goodwill, you have forsaken me and more importantly my mouth! I have been traveling around Asia the past 4 months and have been excited and allured by your exotic and enticing new chip flavors lining the Asian aisles. And sadly they all taste like potato chip ass! More

Editor & Publisher: Lukie Pieterse


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