Consumers, Fast Food/Quick Service Restaurants, Health/Nutrition/Food Safety, Promotion/Marketing

US: McDonald’s asked teachers to serve fries for free – now teachers fight back

Ah, McTeacher’s Night—the occasion for kids to watch their teachers peddle burgers, fries, and sugary drinks. In these tie-ups between schools and the fast-food giant, teachers encourage their students and their families to visit a McDonald’s outlet on a particular evening, and then work behind the counter (uncompensated) in McDonald’s t-shirts. A portion of the night’s sales are donated to the school. The above video depicts one such event held for an Illinois high school in 2012. Sound like an edifying spectacle for youth? A labor union called United Teachers Los Angeles thinks not. In a blistering letterrecently published in its union newspaper, UTLA vice president Cecily Myart-Cruz lays out the case against McTeacher’s Night. She claims that the events amount to “predatory marketing of fast food to children.” Like a class clown who doesn’t know when to stop, Ronald McDonald would appear to be no longer welcome as a fixture in LA public schools. More

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