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Japan’s new “wet potato chips” — A moist revolution or soggy defeat?

Snack food company Calbee is playing with fire by expecting people to swallow their new concept potato chips: “Wet Potato, Moist Mild Soy Sauce Flavor.” It is no exaggeration to say that a potato chip is not a potato chip without a crispy texture. It’s like a beach ball without air or Pell’s equation without ny2: It simply ceases to[Read More...]

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