Consumers, Fast Food/Quick Service Restaurants, Health/Nutrition/Food Safety, Trends

PepsiCo wants to sell healthy food, consumers want chips

PepsiCo’s Lay’s, advertised above in New York, is the world’s largest food brand.An array of new products at a trade show in Atlanta this fall told the story of two PepsiCos. Anchoring one part of the display was a fiber-filled nut and fruit bar called Init and a sparkling lemonade with real lemon juice called Lemon Lemon. Nearby sat an assemblage of bright bags of Mac N’ Cheetos, new frozen cheese sticks resembling Cheetos, and Top N Go Doritos, a portable meal designed to be eaten with a fork and high in salt and fat. Here is a company pulled in two different directions. Chief executive Indra Nooyi has vowed to turn the maker of Fritos, Cheetos, Lay’s and Pepsi into a health juggernaut. But while consumers say they want to eat healthy, often what they really want is chips. Despite an expanding stable of “good for you’’ brands like Quaker oatmeal, Naked juice and Sabra hummus, PepsiCo Inc. fell behind the goal it made in 2010 to triple revenue from nutritious products to $30 billion this decade. Its new 2025 goal, announced in October, is that sales growth of its nutritious products “will outpace’’ the rest of its portfolio. More

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