Consumers, Fresh/ Table, Retail, Trends, Varieties

Niche potatoes boost potato demand in Sweden

Potato demand in Sweden has been on the rise in the last two years, despite seeing some setbacks in 2010/11 when reports about the GI (Glycemic Index) were flooding the news, causing consumers to think twice about how potatoes fit into a healthy lifestyle. “It was really tough there for a while when all of the GI reports came out, but I am happy to say that the future is looking a lot brighter. I think that the unique potato varieties have been generating a lot of renewed interest. We have a younger generation of consumers who are really tuned in and once they become interested in something, they really want to explore and learn everything about it. I have also found that once they try something they like, they keep on coming back for more.” said Anders Ericsson, from LEV & Co. One of the newer niche varieties that has been getting a lot of attention on social media is the Apache potato. Launched exclusively for Swedish retailers and food service 5 years ago by LEV & Co, in cooperation with Scottish potato producer Albert Bartlett, the speckled red and white potatoes can be found exclusively in major Swedish retailer ICA. More

Lockwood Mfg

PULSEMASTER

GRIMME

HarvestEye

ELEA

Restrain

TOMRA Food

Greentronics

CROP.ZONE

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