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Simplot’s french fry deal with McDonald’s was key for company, Idaho

In 1967, Idaho potato magnate J.R. Simplot shook hands with McDonald’s CEO Ray Kroc, sealing a deal that made Simplot the first frozen french-fry supplier to the fast-food chain. That deal brought billions of dollars to the Idaho economy. Until then, McDonald’s had purchased only fresh potatoes. The J.R. Simplot Co. had supplied about 20 percent of the spuds that became[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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