Consumers, Promotion/Marketing, Varieties

Chef: Taste can play key role in potato marketing

Quick: Describe the taste of a potato. But there’s a catch. Don’t use the word “potato” while describing it. “It’s a tricky thing,” said Leif Benson, retired Portland chef and a public member of the Oregon Potato Commission, “Potatoes have a very complex flavor. It’s not an easy thing to pin down.” Benson would like to see the industry consider the taste of[Read More...]

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