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Japan’s Calbee downsizing its potato chips for the Philippines

Japan's Calbee has introduced a potato chip product about 70% cheaper than what's already on sale in the Philippines. The chips will be sold at sari-sari stores, very small mom-and-pop shops that deal in a variety of daily products, a company source said. The new strategy is to focus on middle-income consumers. The snack maker has set a sales target of 4 billion[Read More...]

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