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Are Baked Lay’s potato chips really “guilt-free”? PepsiCo says so

What do Baked Lay’s potato chips, Simply Tostitos chips and Diet Mountain Dew have in common? They’re all “guilt-free,” according to how PepsiCo categorizes them. In reporting higher global sales Wednesday, PepsiCo CEO Indra Nooyi reiterated that 45 percent of the company’s revenue now comes from such “guilt-free” products. The comment underscores how malleable claims about healthfulness can be, and how[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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