The popularity of Russet Burbank potatoes in North America, grown to meet demand for fast-food french fries, is said to have an ecological impact because their long growing season requires lots of fertilizer and fungicides. To grow these “bulked-up” tubers, farmers are encouraged to apply excessive applications of nitrogen fertilizer – recommendations have been designed to provide easy nitrogen access to the tubers. However, the extra nitrogen fertilizer not taken up by plants in wet, late season soils can transform to nitrious oxide, a greenhouse gas 300 times more potent than carbon dioxide. Nitrogen fertilizer remaining in the soil also transforms to nitrate, leaching into ground water. In order to make long, skinny, white French fries, processors are paying a premium to farmers for large Russet Burbank potatoes. Farmers grow what is profitable. The white colour of Russet Burbanks and the efficiency of excising optimal numbers of lengthy fries from these tubers are just the ticket for processors seeking to meet this peculiar market. The Little Potato Company (www.littlepotatoes.com) is specializing in growing and processing small creamer potatoes. The ecological footprint of this product is much smaller than hefty potatoes for fries. More