North America, Processing, fries, chips, Promotion/Marketing

US: Dieffenbach’s Potato Chips launches ‘Its Good To Be Ugly’ campaign to reduce waste and fight hunger

Image result for uglies snacksDieffenbach’s Potato Chips Inc. announced yesterday at the Pennsylvania Farm Show the “It’s Good to be Ugly” campaign aimed at Reducing Waste and Fighting Hunger. Dieffenbach’s introduced its newest brand, Uglies® in 2017 at the Pennsylvania Farm Show. Unlike any potato chip snack available, Uglies® are made with potatoes that have slight cosmetic imperfections and may otherwise be discarded. More than just a delicious snack, Uglies® kettle-cooked potato chips offer a solution to the food-waste problem in America while partnering with farmers in the surrounding areas. According to Nevin Dieffenbach, Owner and CEO of Dieffenbach’s Potato Chips Inc, food waste in the U.S. continues to plague the nation even though approximately 15.6 million households suffered from food insecurity at sometime this past year. “Being ugly” is making an impact globally as well. This past year Uglies® also announced their partnership with VivaKids to help fight hunger around the world. More

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