Consumers, North America, Processing, fries, chips, Trends

New ‘lady-friendly’ crisps go down like a sack of potatoes…

Image result for Doritos' New 'Lady-Friendly' Crisps Go Down Like A Sack Of PotatoesDoritos has announced plans to create new, quieter crisps especially for women, that will be downsized in order to fit neatly into our handbags. The mind-boggling “lady-friendly” creation, dubbed “Lady Doritos” on social media, is apparently the product of consumer research conducted by PepsiCo, the parent company of Doritos. Speaking to Freakonomics Radio, PepsiCo CEO Indra Nooyi said women “don’t like to crunch too loudly in public” or “lick their fingers generously […] they don’t like to pour the little broken pieces, and the flavour, into their mouths”. Meanwhile others on Twitter were quick to point out how ridiculous the concept of gender-specific food is. A lot of people on Twitter called out the concept of “Lady Doritos” as one big publicity stunt, and it has certainly got people talking… More

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