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Fighting fit: US spud industry going on offensive, think ‘performance vegetable’

The U.S. potato industry likes to describe its product as "America's favorite vegetable." But the industry acknowledges that critics have put potato marketing efforts "on the defensive," causing "us to say that it's OK to eat potatoes," said Blair Richardson, president and CEO of Potatoes USA, the nation's potato marketing agency. Now, his group is close to approving a marketing push that[Read More...]

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