Asia, India, China, Middle East, Europe, UK, Ireland, Processing, fries, chips, Promotion/Marketing, Trends

Dutch chips are a hit in South Korea

Related imagePhytosanitary rules stipulate that fresh potatoes and potato seeds may not be exported from the Netherlands to South Korea. Only a few regions in Japan, the USA, and Australia are allowed to send fresh potatoes to South Korea. Processed potatoes, such as chips can, however, be freely imported since they do not fall under these same phytosanitary rules. Dutch companies are very active in this market. Chips are one of the fastest growing foodstuff products in South Korea. Over the last ten years, almost three times as many are imported, rising to EUR116 million. Chips are imported because South Korean potatoes are too expensive and are also not suitable to be used for them. Two Dutch companies have been active in South Korea since 2012. They have, since, been hard at work increasing their market share. In the period from 2012 to 2017. Dutch companies are actively promoting their brands in South Korea. They take part in different expos, they organise tastings, and they do a lot of social networking. More

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